At the heart of every successful coalition is a core team of people who made it all possible.

Crystal Solorzano

Founder and Chairwoman

Crystal is actively the Chief Executive Officer and Founder of ReNew Health Group, an owner and operator of 25 skilled nursing facilities across Southern and Northern California.  Crystal began her commitment to Long Term Care starting out as a Certified Nursing Assistant in a Skilled Nursing Facility.  Through this experience, Crystal brings with her an intimate understanding of the needs of the healthcare market but most importantly healthcare workers.

 

Alex Berenson

Chief Executive Officer

Prior to joining DMS Coalition, Alex was the CEO/Founder of Kikwear Industries, Inc., an international leader in alternative fashion. For the past twenty-five years Alex has created and led this multi-million-dollar enterprise with amazing success. He has transformed the alternative fashion industry with creative strategies and successful practices in branding, labeling, product and partnership development, tradeshow and corporate showroom expertise, marketing, and international sales.  From inception-to-date, he has been responsible for sales volume in excess of $350 million with an annual high of $24.6 million and a gross margin of 41%.